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(02)  DAB PumpsManufacturing · Water technologies

Demand pulled through the whole chain

  • Signal-based activation
  • Account-based marketing
  • Installer and specifier programmes
  • Demand generation
  • D2C
  • Creative production
  • Marketing automation
  • Sales alignment
  • Revenue attribution
(01)The case

A world leader in water technologies. Its products reach the end client through long chains of distributors, installers and specifiers, and each of them shapes the choice. With DAB's teams, we designed, built and run integrated growth engines across product lines and markets: one system that reads signals along the chain, activates the right stakeholder at the right moment and connects brand, demand and sales on the same data. Demand is pulled through the chain instead of pushed, and every activity is measured on what it sells.

The company
A world leader in water technologies.
The goal
Grow faster through long distribution chains.
The system we built
Integrated growth engines across product lines and markets: demand generation, DTC and ABM, from brand to sales.
(02)Go deeper

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