GOA GOA
Challenge
Goa Goa is a booming Italian fashion brand. Precisely to cope with this growth, it had the objective of improving and consolidating the sensed of the brand and its collections at sales agents.
6
Talents involved
- Strategist
- Art Director
- Creative Director
- Graphic Designer
- Copywriter
- Team Coordinator
Approach
Interviews to frame the perception of the brand, restructuring of the experience, redesign of brand assets and materials.
Solution
Una Unitary brand voice to its visual positioning. Uno Storytelling in focus around the theme of travel. Un communication package ordered to support agents and the sales force, to be easily shared on Whatsapp.
