Elementag
Challenge
Particular Materials, which developed Elementag, has the problem of telling in an appetizing way a revolutionary method for tracking
the objects: a nanomarker.
To a sector that has little time to understand.
6
Talents involved
- Strategist
- Copywriter
- Art Director
- Video Maker
- Motion Designer
- Team Coordinator
Approach
We interviewed Particular Materials and analyzed competitors, highlighting a hole in the care of the image and the clarity of the exhibition who deals with nanotechnology for industry.
Solution
La Building a brand with the laws of the mass-market even for a world that doesn't care much about it, like the startup one. To have a competitive advantage in terms of clarity and aesthetics.